Professional Website Design

 Contrary to what you’ve read recently, professional website design is not dead. In fact, the professional website designer is alive and well and business is thriving. Do you wonder how I can be so confident in these statements? It’s simple. We’re human and we need humans to help create an environment where other humans can emotionally connect.

We’re Only Human

The internet connects people and businesses across the world and usage continues to grow with each month, season, and year. While desktop website usage has gone flat, overall internet usage as a whole continues to grow at staggering rates. Users have moved beyond the desktop and are using tablets and mobile phones to keep them connected with the world.

And as device usage changes and internet adoption grows, content is becoming more diverse and engaging. The internet of things is connecting humans and machines and virtually everything around us.

Artificial Intelligence and Templates Cannot Solve Human Problems

Each week my team and I help companies with WordPress development projects, but in doing so we don’t just build a website. Anyone can build a website these days. In each and every website design project our goal is to help businesses solve real-world problems. These problems can be traditional sales and marketing issues or they can be problems of our client’s customers.

The objective professional website design is to identify an issue and use the power of the internet to solve the issues at hand.

I keep seeing advertisements and articles about the new grid type of website development. No designer needed they claim. Let software solve your design issues by reviewing your content.  A grid system that is focused solely on images and text cannot solve business problems, because it is not constructed to do so. It is simply there to be a quick fix to a low budget website development project.

It is focused on the website owner’s view of technology and doesn’t begin to actually address the website owner’s problems, goals, or objectives. If you’ve ever been part of a structured website development project you’ll know there is no simple solution. It’s a process that starts with discovery to identify objectives and uses best practices and experience to derive at a solution.

A grid based website design package may seem nifty, but it doesn’t ask the questions that really matter. It doesn’t ask website owners about their target marketing, product or service offering, project objectives and goals, desired traffic flow, or how the project will ultimately be deemed a success.

Professional Website Design Reaches Far Beyond the Grid

Go to a website design conference and listen to the speakers or discussion amongst attendees. They’ll be talking about design best practices, perfecting the user experience, and solving real-world problems for their clients.

What they won’t be talking about is grids, artificial intelligence, and automating the design process to remove the human element.

And that’s because it isn’t a solution. It’s just cheap alternative to real web design.

Here are a few examples of what professional website design offers:

  • Messaging
  • User Personas
  • Call to Actions
  • Search Engine Optimization

There are many more examples I could present, but I think the few I did discuss clearly show automation and website design do not mix. And they will certainly not provide the same outcome.