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How White Label SEO can Benefit both Reseller and Provider The business concept of merging a partnership agreementin which the white label SEO provider company, that is making the SEO products/service, sells its products/services and surrenders its brand name to a SEO reseller in which the SEO reseller does not reveal the brand nor identity of the provider to a client when selling the SEO products/services is referred to as while label SEO. In most cases, the SEO reseller is the Internet marketing (IM) company and only the IM company deals with the client, such that when the IM company encounters technical knowledge problems in providing this information to its clients, it gets support from the white label SEO provider. Many IM companies offer a wide range of Internet marketing services to their clients, but because these companies do not have enough expertise on SEO products/services, this is where they benefit by reselling these SEO products/services to the clients without revealing where these SEO products/services came from; therefore, this is one form of benefit that an SEO reseller can gain because it can expand its numerous services to its client and that includes SEO products/services. A SEO reseller company will miss out on the opportunity of acquiring new clients if they will not offer SEO products/services, therefore, applying the white label SEO agreement and reselling SEO products/services can help expand the customer base, especially that there is a growing demand for SEO products/services.
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In addition, SEO resellers, since they take advantage on the expertise of SEO providers, need not shell out additional investment for recruiting new staff to develop the SEO products/services; therefore, the reselling company increases its profits without increasing resources.
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On the other hand, with respect to the SEO providers, they can expand their business without an effort of creating a business development activity, which will cost huge investment in terms of finance and resources, but, applying the white label SEO concept, the SEO providers benefit from the efforts of the SEO resellers who do the business for them and, at the same time, acquiring new clients for them. The expansion of the business size of the SEO providers is due to the increase of customer base of the SEO reselling company as it resells SEO products/services in a short period of time. As the business of the SEO reseller increases, thanks to the white label SEO business concept, the business size, too, of the SEO provider increases; therefore, the SEO reselling program is an excellent opportunity for SEO providers to enhance their revenue without much effort. The mutual benefit of the white label SEO agreement puts reselling programs on a new level of business concept where providers can stay at the back ground and have the least effort and, yet, gain much benefit.